What to prepare before a website project
A checklist that saves weeks: the content, access and decisions to line up before kickoff.
Websites rarely stall on design — they stall on content and decisions. Before kickoff, gather what only you can provide: the real copy points (what you do, for whom, proof), your best photography or the budget honesty to say there is none, and access to the boring things: domain, hosting, analytics.
Decide who decides. One empowered point of contact beats a committee of five reviewers, every time. Agree upfront on how feedback happens: consolidated, in writing, per milestone — not scattered screenshots at midnight.
Finally, know your one metric. A site that must generate demo calls is designed differently from one that must explain a complex product. Naming that goal on day one shapes every choice after it.